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Dubai recognized aafaq as a Service Excellence Scheme Member.

04 Jul ,2013

aafaq is now a recognized member of Dubai Service Excellence Scheme as part of an ongoing effort to raise the customer service standards.

Department of Economic Development has initiated the establishment of the Dubai Service Excellence Scheme (DSES) in the Year 2002. Which aimed at promoting excellence in customer service standard in private sector and recognize businesses that offer excellent service for their customers.

The DSES is designed to gain customer’s confidence and to make the experience of “Shopping in Dubai” a pleasurable one. This scheme binds all participating businesses to a common code of business ethics and core criteria for customer service excellence.

As a first service quality stamp of its kind in the region the scheme is designed to complement Dubai Quality Award and Dubai Quality Appreciation Programme. This scheme is suited to all businesses, especially businesses from the service sector where customer service is the single most differentiating factor between the business competitors.


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